numbers of people, and that’s about as much as 
he would’ve wanted. He wasn’t out to win 
popularity contests. If there’s a good McLuhan 
reader published, I think it would do wonders. But I 
think he will be seen as ultimately  a much more 
significant figure than some of his fellow 
intellectual celebrities of the ’60s. People like 
Herbert Marcuse and R.D. Lang, and to go from the 
sublime to the ridiculous, Timothy Leary. I think as 
time goes on their lustre increasingly will diminish, 
but there is something about McLuhan that will 
always intrigue a certain number of people. His 
ultimate stature? He’s not going to be Kant or a 
Hegel, but I think he will always be of interest to